ARC Blog 3 Do what makes you happy

Disclaimer : This is a shorter outline to a marketing proposal Ive been writing and looking for a business to take on .

Content Marketing is the promotional strategy  I'm using for the ARC Our Voices blog . Content marketing refers to the marketing , sales and business process for creating relevant content to attract , acquire and engage a targeted , defined audience . The objective is driving  consumers  action . The location where the audience can find the information or products can vary - either Facebook, Twitter or the Community  information we share   on the Our Voices blog .

I believe the purpose of my writing  is to be a human service and inspirational figure that could  inspire local businesses to serve disabled people better . We are using the internet , fundraising and other promotional strategies to inform the public of the needs of the developmentally disabled and experiences that might inspire  the ARC residents to strive towards their goals by continuing with their individual programs . Programs such as  Professional Support like the vending machine and recycling programs. Job coaching and employment counseling often help disabled individuals more independent and self - sufficient . These programs are directed  by ARC employees  that demonstrates vision, compassion and talent . All these characteristics put into action the ARC's mission of helping the disabled achieve their goals while expanding and maximizing their opportunities .

For example if more retail  stores had more handicapped accessibility, they would  know of a disabled person's needs  and they more likely  willing to hire workers with disabilities . Sharing our experiences like these would bring about a relatability and belonging to our ARC residents .
This ability  of connecting in the technological age of blogging and social media communication gives us an competitive advantage to other organizations that serve the disabled such as the Department of Rehabilitative Services , Goodwill  Industries and United Community Connections .


This kind  of service to the community  makes me happy . And while I struggle , nothing keeps me down for long . This was my mentor's Dr . Mark Patton  dream for me to give to others  my knowledge , joy , and my experiences that would inspire them to action . I hope I'm  still  making him proud .


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